Tiger of Sweden was founded 1903 in the Swedish town Uddevalla, by the tailors Markus Schwarmann and Hjalmar Nordström. It is a classical brand of men's wear. Tiger of Sweden began, during the 1990s, to develop suits attractive to the young and trendy inner-city crowd.
Its line of products include clothes, shoes and spectacles. Tiger of Sweden is sold across Europe and in Canada. The Silver Label is the more fashion forward or directional product and is quite limited in distribution. The Black Label is styled for a slimmer fashion conscious male.